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There’s a common yet very important saying in digital marketing. What worked yesterday won’t always work tomorrow. Attention spans shift, inboxes get noisier, and what you think is a great subject line means nothing if your audience doesn’t agree. That’s why A/B testing isn’t just a “nice to have”, it’s a non-negotiable. Smart entrepreneurs don’t … Read more
Setting yearly goals is a crucial process for personal and professional growth. Start by reflecting on your identity and values to guarantee your goals align with your long-term vision. Next, craft a personal mission statement to clarify your purpose. From there, you’ll break down your goals into actionable steps and establish timelines. Regular reviews and … Read more
Rhode Island will now provide workplace accommodations for women experiencing menopause. The groundbreaking move makes the state the first ever to mandate any accommodations related to menopause by law. Effective June 24, 2025, the state’s Fair Employment Practices Act, which covers conditions relating to pregnancy, labor, and postpartum, added menopause to the list of conditions … Read more
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Smart professionals aren’t just learning to use AI — they’re using it to take back their time. If … Read more
Ever find yourself spending hours crafting the perfect email, only to have it ignored by most of your list? You’re not alone. With inboxes more crowded than ever and customers expecting tailored content, the old “spray and pray” email strategy just doesn’t cut it anymore. That’s where audience segmentation comes in, arguably the most underrated … Read more
In an era marked by rapid technological advancement, U.S. small businesses face a pressing challenge: safeguarding their innovations from international espionage, particularly from China. In a recent Senate hearing, Joni Ernst, Chair of the Senate Small Business and Entrepreneurship Committee, outlined the necessity of her proposed INNOVATE Act, aimed at fortifying the protection of American … Read more
On today’s episode, hosts Josh Christensen and Yaz Gagne are joined by journalist and author Megan Greenwell to discuss her new book, ‘Bad Company: Private Equity and the Death of the American Dream.’ Greenwell explores how private equity firms often prioritize profits over the long-term health of businesses and what that means for workers, consumers, … Read more
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The subscription economy has grown by more than 435% over the last decade, leaving companies to adjust their … Read more
If you’re launching a business in 2025 and a sustainable business model isn’t built in from day one, you’re already behind. Today’s customers demand more than great products. They want values-aligned brands they can believe in. Investors are pouring capital into climate-positive ventures. And the most forward-thinking founders are proving you don’t have to sacrifice … Read more
Key Takeaways Rising Approval Rates: Small business loan approval rates are increasing across all lenders, facilitating easier access to funding for entrepreneurs. Diverse Lending Options: Traditional banks, alternative lenders, and credit unions each provide unique benefits, allowing small business owners to choose the best fit for their financing needs. Key Approval Factors: Creditworthiness, business history, … Read more